Authored By

Devon Mychal

VP, Product Marketing

Devon Mychal is Vice President of Product Marketing at Cresta, where he leads go-to-market strategy, messaging, and positioning for the company's AI platform.

Devon studied Marketing and Communication at the University of Southern California and has spent his career putting that foundation to work across some of the most competitive corners of the tech industry. He got his start at FCB Global and Deloitte before moving into product marketing at Dynamic Signal. He then joined Talkdesk, where he spent nearly four years leading go-to-market strategy and marketing programs for the CX Cloud platform.

At Cresta, Devon focuses on making complex AI technology accessible and meaningful for enterprise buyers in the contact center space. He writes and speaks regularly on conversational AI, quality management, and the future of customer experience. His work has been featured on CustomerThink and throughout Cresta's resource library.

AI Innovation
All Topics
Customer Experience
All Topics

Voice AI Agents for Customer Experience: Why Decentralized Agent Architectures Can Outperform Central Orchestrators

Central orchestrators slow down and break under pressure. This blog explores why Cresta’s decentralized AI agent architecture delivers faster, more reliable customer experiences—without the single points of failure.

Learn more
Engineering
All
AI Innovation
All Topics

More than Just a Model: How Cresta Delivers Precise, Adaptable Summaries with Ultra-Low Latency

This post breaks down how Cresta built a system, from training data to model tuning, that delivers fast, high-quality summaries tailored to the realities of contact centers.

Learn more
Engineering
All
AI Agents and CX
All Guides

How to Create an AI Governance Checklist for Customer Conversations

A security, compliance, and risk checklist for CIOs and technical buyers rolling out contact center AI, with per-turn controls for grounding, redaction, disclosure, escalation, and audit logs.

Learn more
Agent Performance
All Guides

How to Turn Service Conversations Into Revenue Opportunities

Learn how to turn inbound service calls into revenue with the behaviors top agents use, real-time guidance, and coaching, plus balanced metrics that protect FCR and CSAT.

Learn more
Conversational Analytics
All Guides

How to Reduce AHT Without Hurting CSAT

Learn how to reduce average handle time without hurting CSAT by removing workflow friction, segmenting targets by call type, and pairing AHT with resolution metrics.

Learn more
AI Agents and CX
All Guides

How to Build a Contact Center AI Rollout Plan

A five-step plan to take a contact center AI pilot into production, sequencing use cases by customer risk and gating each phase on production evidence.

Learn more
AI Agents and CX
All Guides

The ROI of Conversational AI: How to Build a Business Case Your CFO Will Approve

Build a conversational AI ROI case finance will approve, from your own cost-to-serve baseline through value modeling, defensible ROI math, and phased proof.

Learn more
Competitive Comparisons
All Guides

Top Bland AI Alternatives: 7 Voice AI Platforms For Enterprise Teams

A buyer's guide comparing the top seven Bland AI alternatives for enterprise voice AI, from developer APIs to no-code builders to unified CX platforms, with a framework for matching a platform to your team and governance needs.

Learn more
Competitive Comparisons
All Guides

Top 7 Alternatives to Balto in 2026

Compare the 7 best Balto alternatives in 2026 across real-time agent assist, QA, and automation, with an honest pick for every contact center scenario.

Learn more
Competitive Comparisons
All Guides

Best Level AI Alternatives & Competitors in 2026

Compare the best Level AI alternatives for contact centers: Cresta, Observe.AI, Verint, CallMiner, Balto, and NICE CXone. A fair, Cresta-published guide.

Learn more
Competitive Comparisons
All Guides

Top 7 ASAPP Alternatives & Competitors in 2026

If you are evaluating alternatives to ASAPP, the platforms worth your shortlist are Cresta, Sierra, Decagon, PolyAI, Cognigy, Parloa, and Replicant.

Learn more
Agent Assist Playbook
All Guides

Best Agent Assist Software: 6 Real-Time Platforms for 2026

Comparing Agent Assist plaforms in 2026? This detailed guide outlines the ones you should consider.

Learn more
Competitive Comparisons
All Guides

Best Parloa Alternatives in 2026

Evaluating Parloa alternatives? Compare Cresta, PolyAI, Cognigy.AI, Sierra, Decagon, and ASAPP across 7 criteria that matter for enterprise contact centers, including voice quality, human + AI integration, and outcome measurement.

Learn more
Competitive Comparisons
All Guides

Top 5 Ada CX Alternatives in 2026 for Enterprise CX

The 5 best Ada CX alternatives for enterprise in 2026, evaluated on voice AI, agent augmentation, and QM. Cresta, Cognigy, Kore.ai, PolyAI, Intercom Fin.

Learn more
Competitive Comparisons
All Guides

Top 5 Fin AI Alternatives for Enterprise Contact Centers in 2026

Fin is one of the strongest AI agents in customer support. It is especially compelling for teams that want fast automated resolution across the customer journey. But it is not the right fit for every contact center, especially

Learn more
AI Agents and CX
All Guides

Contact Center AI: The Complete Guide to AI-Powered Customer Experience

Contact center AI is software that analyzes, automates, and augments customer conversations using large language models, natural language processing, and machine learning.

Learn more
AI Agents and CX
All Guides

AI Agents for Customer Experience: The 2026 Enterprise Buyer's Guide to Production-Ready AI

An AI agent for customer experience is software that autonomously handles full customer conversations across voice, chat, and digital channels using large language models, resolving multi-step, multi-intent issues end to end without human intervention.

Learn more
Agent Assist Playbook
All Guides

Agent Assist: What It Is, How It Works & How to Choose

Learn how Agent Assist works, key benefits for contact centers, and the criteria that separate tools that scale from those that plateau.

Learn more
Competitive Comparisons
All Guides

9 Best Automated Call Scoring Solutions in 2026

Compare the 9 best automated call scoring and agent performance platforms for enterprise contact centers. See how each handles coverage, coaching, and outcomes.

Learn more
Competitive Comparisons
All Guides

Cognigy vs Cresta: Contact Center AI Compared

Cognigy focuses on customer-facing virtual agents. Cresta combines agent assist, conversation intelligence, and AI automation. See how they compare for your contact center.

Learn more
Conversational Analytics
All Guides

How to Automate Call Center Agent Scoring

Manual QM reviews just 1-2% of calls. Learn how to automate agent scoring with AI to cover 100% of conversations and connect insights to coaching that works.

Learn more
Competitive Comparisons
All Guides

Cresta vs. Sierra: An Honest Comparison for Growing Companies (2026)

Compare Sierra and Cresta across AI agent automation, quality management, coaching, and post-handoff continuity. Find the right platform for your contact center in 2026.

Learn more
Conversational Analytics
All Guides

Conversational AI for Call Scoring: Complete Guide for 2026

Learn how conversational AI call scoring replaces 1-2% sampling with 100% coverage, improving agent coaching, compliance, and contact center outcomes.

Learn more
Competitive Comparisons
All Guides

Decagon vs Cresta: Which AI Agent Platform Fits Your Contact Center?

Compare Decagon and Cresta across automation, coaching, quality management, and enterprise governance to find the right AI agent platform.

Learn more
Competitive Comparisons
All Guides

8 Best Kore.ai Alternatives for Contact Centers in 2026

Compare top Kore.ai alternatives, including Cresta, Decagon, and Rasa. Find the right AI agent platform for your contact center's needs.

Learn more
Agent Performance
All Guides

Contact Center Coaching: The Complete Guide to Improving Agent Performance

Learn proven coaching techniques that drive agent performance, plus how AI helps scale coaching without burning out your team.

Learn more
AI Agents and CX
All Guides

A Guide to AI for Insurance Contact Center Agents

Learn more
AI Agents and CX
All Guides

How to Measure the Real ROI of AI in the Contact Center

The real ROI of AI in the contact center is the total business value it creates, the cost you save, the revenue you protect and grow, and the risk and variability you remove, minus the full cost to run it, measured against a documented baseline. It is broader than cost-cutting.

Learn more
AI Agents and CX
All Guides

Customer Experience Automation: A Complete Guide for 2026

How contact centers use AI automation to reduce costs, improve satisfaction, and scale operations. Covers automation types, implementation, and real results.

Learn more
Competitive Comparisons
All Guides

6 Best Voice AI Agents for Telecom & Utility Providers

Compare 6 voice AI platforms for telecom and utility contact centers, what to prioritize in your evaluation, and where each platform's tradeoffs lie.

Learn more
AI Agents and CX
All Guides

Best Practices for AI to Human Agent Handoffs

Learn more
AI Agents and CX
All Guides

The Contact Center Compliance Guide to Regulations and Best Practices

Learn more
Conversational Analytics
All Guides

How to Improve CSAT: 6 Proven Tactics for Customer Experience

Discover 6 proven tactics to improve CSAT in your contact center, from fixing frustration drivers to building closed-loop feedback systems that drive real results.

Learn more
Competitive Comparisons
All Guides

11 Best AI Agent Platforms for Customer Experience in 2026

Compare the best AI agent platforms for customer experience. Learn what to look for in agent architecture, guardrails, and testing.

Learn more
Conversational Analytics
All Guides

How to Improve Contact Center Efficiency in 2026

Learn proven strategies to reduce cost per contact, improve first call resolution, and boost agent performance without sacrificing customer satisfaction.

Learn more
AI Agents and CX
All Guides

6 Ways to Use AI for Customer Retention

Discover AI customer retention strategies that identify at-risk customers before they cancel. Includes implementation guidance and ROI measurement.

Learn more
Competitive Comparisons
All Guides

4 Best Observe.AI Alternatives for Contact Centers in 2026

Outgrowing Observe.AI? Compare four alternatives on real-time agent guidance, AI agent automation, QM coverage, pricing, and deployment fit.

Learn more
Conversational Analytics
All Guides

Predicting Customer Satisfaction: A Guide to Predictive CSAT in 2026

Learn how to build, calibrate, and operationalize predictive CSAT with the right data sources, validation methods, and intervention workflows.

Learn more
AI Agents and CX
All Guides

Will AI Replace Contact Center Agents?

AI won't replace contact center agents the way headlines suggest. Learn what's really changing, the tasks AI handles, and how to help agents thrive.

Learn more
Conversational Analytics
All Guides

Call Quality Monitoring Guide for Contact Centers in 2026

Learn how to build a quality monitoring program that drives real improvement. Covers scorecards, AI vs manual monitoring, calibration, and coaching.

Learn more
Conversational Analytics
All Guides

Real-Time Sentiment Analysis for Contact Centers

Learn how real-time sentiment analysis detects customer frustration during live calls, enabling timely intervention before issues escalate.

Learn more
Conversational Analytics
All Guides

Real-Time Feedback Analytics vs Traditional Surveys: Which is Better for Customer Experience?

Compare real-time feedback analytics to traditional surveys. Learn which approach delivers better CX insights for contact centers and when to use each.

Learn more
AI Agents and CX
All Guides

4 Agentic AI Use Cases Producing Results in Contact Centers

Discover agentic AI use cases delivering results in contact centers. Learn which implementations succeed and how to avoid common failures.

Learn more
Conversational Analytics
All Guides

Conversation Intelligence: The Complete Guide to Conversational Analytics for 2026

Conversation intelligence analyzes 100% of conversations to surface what's happening, why, and what to do. Enterprise guide for CX and contact center leaders.

Learn more
AI Agents and CX
All Guides

Conversational AI for Contact Centers: A 2026 Guide

Discover which conversational AI use cases deliver measurable ROI in contact centers, from autonomous resolution to real-time agent guidance and automated QM.

Learn more
AI Agents and CX
All Guides

AI Agents vs. Chatbots for Contact Centers

Learn when to use chatbots vs. AI agents in your contact center. Discover how leading organizations deploy both for better efficiency and customer experience.

Learn more
Conversational Analytics
All Guides

How to Improve First Call Resolution: Proven Techniques

Learn proven techniques to improve first call resolution in your contact center. Reduce repeat contacts, cut costs, and boost CSAT with better measurement and AI.

Learn more
Conversational Analytics
All Guides

First Call Resolution: What It Is & How to Improve It

Learn what first call resolution measures, how to calculate it accurately, and which strategies help contact centers resolve more issues on the first interaction.

Learn more
Conversational Analytics
All Guides

What is a Voice of Customer Program?

Learn what VoC programs are, why they matter, and how conversation intelligence captures insights surveys miss.

Learn more
Conversational Analytics
All Guides

Conversation Intelligence: The Complete Guide to Conversational Analytics for 2026

Conversation intelligence analyzes 100% of conversations to surface what's happening, why, and what to do. Enterprise guide for CX and contact center leaders.

Learn more
Conversational Analytics
All Guides

How to Create a Call Center Agent Performance Scorecard in 7 Steps

Build contact center scorecards that improve performance with specific criteria, calibration processes, and templates for sales teams.

Learn more
AI Innovation
All Topics
Customer Experience
All Topics

Voice AI Agents for Customer Experience: Why Decentralized Agent Architectures Can Outperform Central Orchestrators

Central orchestrators slow down and break under pressure. This blog explores why Cresta’s decentralized AI agent architecture delivers faster, more reliable customer experiences—without the single points of failure.

Learn more
Engineering
All
AI Innovation
All Topics

More than Just a Model: How Cresta Delivers Precise, Adaptable Summaries with Ultra-Low Latency

This post breaks down how Cresta built a system, from training data to model tuning, that delivers fast, high-quality summaries tailored to the realities of contact centers.

Learn more
Engineering
All
AI Agents and CX
All Guides

How to Create an AI Governance Checklist for Customer Conversations

A security, compliance, and risk checklist for CIOs and technical buyers rolling out contact center AI, with per-turn controls for grounding, redaction, disclosure, escalation, and audit logs.

Learn more
Agent Performance
All Guides

How to Turn Service Conversations Into Revenue Opportunities

Learn how to turn inbound service calls into revenue with the behaviors top agents use, real-time guidance, and coaching, plus balanced metrics that protect FCR and CSAT.

Learn more
Conversational Analytics
All Guides

How to Reduce AHT Without Hurting CSAT

Learn how to reduce average handle time without hurting CSAT by removing workflow friction, segmenting targets by call type, and pairing AHT with resolution metrics.

Learn more
AI Agents and CX
All Guides

How to Build a Contact Center AI Rollout Plan

A five-step plan to take a contact center AI pilot into production, sequencing use cases by customer risk and gating each phase on production evidence.

Learn more
AI Agents and CX
All Guides

The ROI of Conversational AI: How to Build a Business Case Your CFO Will Approve

Build a conversational AI ROI case finance will approve, from your own cost-to-serve baseline through value modeling, defensible ROI math, and phased proof.

Learn more
Competitive Comparisons
All Guides

Top Bland AI Alternatives: 7 Voice AI Platforms For Enterprise Teams

A buyer's guide comparing the top seven Bland AI alternatives for enterprise voice AI, from developer APIs to no-code builders to unified CX platforms, with a framework for matching a platform to your team and governance needs.

Learn more
Competitive Comparisons
All Guides

Top 7 Alternatives to Balto in 2026

Compare the 7 best Balto alternatives in 2026 across real-time agent assist, QA, and automation, with an honest pick for every contact center scenario.

Learn more
Competitive Comparisons
All Guides

Best Level AI Alternatives & Competitors in 2026

Compare the best Level AI alternatives for contact centers: Cresta, Observe.AI, Verint, CallMiner, Balto, and NICE CXone. A fair, Cresta-published guide.

Learn more
Competitive Comparisons
All Guides

Top 7 ASAPP Alternatives & Competitors in 2026

If you are evaluating alternatives to ASAPP, the platforms worth your shortlist are Cresta, Sierra, Decagon, PolyAI, Cognigy, Parloa, and Replicant.

Learn more
Agent Assist Playbook
All Guides

Best Agent Assist Software: 6 Real-Time Platforms for 2026

Comparing Agent Assist plaforms in 2026? This detailed guide outlines the ones you should consider.

Learn more
Competitive Comparisons
All Guides

Best Parloa Alternatives in 2026

Evaluating Parloa alternatives? Compare Cresta, PolyAI, Cognigy.AI, Sierra, Decagon, and ASAPP across 7 criteria that matter for enterprise contact centers, including voice quality, human + AI integration, and outcome measurement.

Learn more
Competitive Comparisons
All Guides

Top 5 Ada CX Alternatives in 2026 for Enterprise CX

The 5 best Ada CX alternatives for enterprise in 2026, evaluated on voice AI, agent augmentation, and QM. Cresta, Cognigy, Kore.ai, PolyAI, Intercom Fin.

Learn more
Competitive Comparisons
All Guides

Top 5 Fin AI Alternatives for Enterprise Contact Centers in 2026

Fin is one of the strongest AI agents in customer support. It is especially compelling for teams that want fast automated resolution across the customer journey. But it is not the right fit for every contact center, especially

Learn more
AI Agents and CX
All Guides

Contact Center AI: The Complete Guide to AI-Powered Customer Experience

Contact center AI is software that analyzes, automates, and augments customer conversations using large language models, natural language processing, and machine learning.

Learn more
AI Agents and CX
All Guides

AI Agents for Customer Experience: The 2026 Enterprise Buyer's Guide to Production-Ready AI

An AI agent for customer experience is software that autonomously handles full customer conversations across voice, chat, and digital channels using large language models, resolving multi-step, multi-intent issues end to end without human intervention.

Learn more
Agent Assist Playbook
All Guides

Agent Assist: What It Is, How It Works & How to Choose

Learn how Agent Assist works, key benefits for contact centers, and the criteria that separate tools that scale from those that plateau.

Learn more
Competitive Comparisons
All Guides

9 Best Automated Call Scoring Solutions in 2026

Compare the 9 best automated call scoring and agent performance platforms for enterprise contact centers. See how each handles coverage, coaching, and outcomes.

Learn more
Competitive Comparisons
All Guides

Cognigy vs Cresta: Contact Center AI Compared

Cognigy focuses on customer-facing virtual agents. Cresta combines agent assist, conversation intelligence, and AI automation. See how they compare for your contact center.

Learn more
Conversational Analytics
All Guides

How to Automate Call Center Agent Scoring

Manual QM reviews just 1-2% of calls. Learn how to automate agent scoring with AI to cover 100% of conversations and connect insights to coaching that works.

Learn more
Competitive Comparisons
All Guides

Cresta vs. Sierra: An Honest Comparison for Growing Companies (2026)

Compare Sierra and Cresta across AI agent automation, quality management, coaching, and post-handoff continuity. Find the right platform for your contact center in 2026.

Learn more
Conversational Analytics
All Guides

Conversational AI for Call Scoring: Complete Guide for 2026

Learn how conversational AI call scoring replaces 1-2% sampling with 100% coverage, improving agent coaching, compliance, and contact center outcomes.

Learn more
Competitive Comparisons
All Guides

Decagon vs Cresta: Which AI Agent Platform Fits Your Contact Center?

Compare Decagon and Cresta across automation, coaching, quality management, and enterprise governance to find the right AI agent platform.

Learn more
Competitive Comparisons
All Guides

8 Best Kore.ai Alternatives for Contact Centers in 2026

Compare top Kore.ai alternatives, including Cresta, Decagon, and Rasa. Find the right AI agent platform for your contact center's needs.

Learn more
Agent Performance
All Guides

Contact Center Coaching: The Complete Guide to Improving Agent Performance

Learn proven coaching techniques that drive agent performance, plus how AI helps scale coaching without burning out your team.

Learn more
AI Agents and CX
All Guides

A Guide to AI for Insurance Contact Center Agents

Learn more
AI Agents and CX
All Guides

How to Measure the Real ROI of AI in the Contact Center

The real ROI of AI in the contact center is the total business value it creates, the cost you save, the revenue you protect and grow, and the risk and variability you remove, minus the full cost to run it, measured against a documented baseline. It is broader than cost-cutting.

Learn more
AI Agents and CX
All Guides

Customer Experience Automation: A Complete Guide for 2026

How contact centers use AI automation to reduce costs, improve satisfaction, and scale operations. Covers automation types, implementation, and real results.

Learn more
Competitive Comparisons
All Guides

6 Best Voice AI Agents for Telecom & Utility Providers

Compare 6 voice AI platforms for telecom and utility contact centers, what to prioritize in your evaluation, and where each platform's tradeoffs lie.

Learn more
AI Agents and CX
All Guides

Best Practices for AI to Human Agent Handoffs

Learn more
AI Agents and CX
All Guides

The Contact Center Compliance Guide to Regulations and Best Practices

Learn more
Conversational Analytics
All Guides

How to Improve CSAT: 6 Proven Tactics for Customer Experience

Discover 6 proven tactics to improve CSAT in your contact center, from fixing frustration drivers to building closed-loop feedback systems that drive real results.

Learn more
Competitive Comparisons
All Guides

11 Best AI Agent Platforms for Customer Experience in 2026

Compare the best AI agent platforms for customer experience. Learn what to look for in agent architecture, guardrails, and testing.

Learn more
Conversational Analytics
All Guides

How to Improve Contact Center Efficiency in 2026

Learn proven strategies to reduce cost per contact, improve first call resolution, and boost agent performance without sacrificing customer satisfaction.

Learn more
AI Agents and CX
All Guides

6 Ways to Use AI for Customer Retention

Discover AI customer retention strategies that identify at-risk customers before they cancel. Includes implementation guidance and ROI measurement.

Learn more
Competitive Comparisons
All Guides

4 Best Observe.AI Alternatives for Contact Centers in 2026

Outgrowing Observe.AI? Compare four alternatives on real-time agent guidance, AI agent automation, QM coverage, pricing, and deployment fit.

Learn more
Conversational Analytics
All Guides

Predicting Customer Satisfaction: A Guide to Predictive CSAT in 2026

Learn how to build, calibrate, and operationalize predictive CSAT with the right data sources, validation methods, and intervention workflows.

Learn more
AI Agents and CX
All Guides

Will AI Replace Contact Center Agents?

AI won't replace contact center agents the way headlines suggest. Learn what's really changing, the tasks AI handles, and how to help agents thrive.

Learn more
Conversational Analytics
All Guides

Call Quality Monitoring Guide for Contact Centers in 2026

Learn how to build a quality monitoring program that drives real improvement. Covers scorecards, AI vs manual monitoring, calibration, and coaching.

Learn more
Conversational Analytics
All Guides

Real-Time Sentiment Analysis for Contact Centers

Learn how real-time sentiment analysis detects customer frustration during live calls, enabling timely intervention before issues escalate.

Learn more
Conversational Analytics
All Guides

Real-Time Feedback Analytics vs Traditional Surveys: Which is Better for Customer Experience?

Compare real-time feedback analytics to traditional surveys. Learn which approach delivers better CX insights for contact centers and when to use each.

Learn more
AI Agents and CX
All Guides

4 Agentic AI Use Cases Producing Results in Contact Centers

Discover agentic AI use cases delivering results in contact centers. Learn which implementations succeed and how to avoid common failures.

Learn more
Conversational Analytics
All Guides

Conversation Intelligence: The Complete Guide to Conversational Analytics for 2026

Conversation intelligence analyzes 100% of conversations to surface what's happening, why, and what to do. Enterprise guide for CX and contact center leaders.

Learn more
AI Agents and CX
All Guides

Conversational AI for Contact Centers: A 2026 Guide

Discover which conversational AI use cases deliver measurable ROI in contact centers, from autonomous resolution to real-time agent guidance and automated QM.

Learn more
AI Agents and CX
All Guides

AI Agents vs. Chatbots for Contact Centers

Learn when to use chatbots vs. AI agents in your contact center. Discover how leading organizations deploy both for better efficiency and customer experience.

Learn more
Conversational Analytics
All Guides

How to Improve First Call Resolution: Proven Techniques

Learn proven techniques to improve first call resolution in your contact center. Reduce repeat contacts, cut costs, and boost CSAT with better measurement and AI.

Learn more
Conversational Analytics
All Guides

First Call Resolution: What It Is & How to Improve It

Learn what first call resolution measures, how to calculate it accurately, and which strategies help contact centers resolve more issues on the first interaction.

Learn more
Conversational Analytics
All Guides

What is a Voice of Customer Program?

Learn what VoC programs are, why they matter, and how conversation intelligence captures insights surveys miss.

Learn more
Conversational Analytics
All Guides

Conversation Intelligence: The Complete Guide to Conversational Analytics for 2026

Conversation intelligence analyzes 100% of conversations to surface what's happening, why, and what to do. Enterprise guide for CX and contact center leaders.

Learn more
Conversational Analytics
All Guides

How to Create a Call Center Agent Performance Scorecard in 7 Steps

Build contact center scorecards that improve performance with specific criteria, calibration processes, and templates for sales teams.

Learn more